Workshop Title: Business of Art
Part 1: The Organized Artist/Getting Down to Business
Part 2: I Made All This Stuff- Now What?!
Instructor: Caitlin Brown
Dates: Part 1: June 25 – July 6, 2018
Part 2: July 9 – July 20, 2018
Time: Sessions will be scheduled around studio workshop activities
Workshop Fee: FREE with enrollment in adjacent Ceramic workshop
Part 1 Description: This course is designed to guide creative entrepreneurs; covering opportunities research, basic bookkeeping and other dreaded numbers subjects, contracts, effective use of social media strategies and website management, and balancing studio time with business of art practices.
Detailed Outline: Artists are at some level and by default– small business owners. It is critical that artists begin to see themselves in this way, become empowered in doing so, develop creative sustainability and become equipped with the necessary skills to move careers forward. For many artists, this means against one's own nature.
This workshop covers topics relevant to artists just setting out and established artists alike. Participants will write an artist biography, improve existing artist statements or get started on a new, and discuss resume organization, updates and types. Participants will be given a comprehensive list of resources opportunities platforms and will be walked through a series of exercises to discover individual directions. Participants will also be given tools and strategies with which they can keep themselves organized in their business or art practice. Participants will also be guided through pricing, sales, commissions, wholesale v. retail, basic bookkeeping and inventory management. Information about sales tax, income tax, contracts and accounting will be discussed. Communication, including best practices for email, websites, social media, and personal presentation will be included in a dive into personal marketing and branding strategies.
Part 2 Description: Packing ceramic work for shipping, tricky installation hints, basic ceramic repair and photography. Broken into three sections, participants in this workshop will gain hands-on experience managing finished work.
Detailed Outline: Packaging and Shipping: In addition to a guided step by step demonstration of packing smaller, and medium sized pottery AND sculpture, participants will visit the Alfred Ceramic Art Museum storage to see examples of both "good" and "bad" crates for large work. Included in the discussion are direction in providing good "how to" installation instructions and supporting hardware with their work. Participants will be provided with a comprehensive list of shipping options along with pros and cons– from USPS to professional art handling.
Photo: Workshop participants will be provided with a list of items needed to start taking quality images of their work from home/studio. A brief demonstration in lighting and photography (both using smart phone and DSLR) will be followed by a step by step "how to manage digital images" demonstration. Participants will learn basic image manipulation using both free software and Creative Cloud. In depth explanations will be given of image sizes and types, in addition to advice for sending and storing images.
Repair: While there is nothing better than unbroken ceramic, ceramics do break. Participants will be given a tour of repair materials, and a list of items used in the restoration of ceramic art objects, from superglue to highly archival repair materials. Participants will learn when to use which material, what is best for hairline cracks. Demonstrations will be given of each material, ideal application techniques and clean up processes.
Instructor Bio: Caitlin Brown received a BFA from the Hartford Art School in 2000 and an MFA from the University of Nebraska Lincoln in 2007. She has been a resident artist at the Mendocino Art Center, Bemis Center for Contemporary Arts and Clay Arts Center. Brown has taught ceramics, ceramic repair and drawing at SUNY Cortland, Penn State, Queens College, Mary mount Manhattan College, 92Y and Clay Art Center. Brown was the Program Manager at the Clay Art Center in Port Chester, NY from 2012 – 2015. Since moving to Alfred, NY in 2015, Brown has worked as the Director and Chief Curator at the Cohen Center Gallery and as a member of the adjunct teaching staff at the New York State College of Ceramics at Alfred University where she teaches Professional Practices: The Business of Art. Brown is currently the Operations and Programs Manager at the Alfred Ceramic Art Museum and maintains a studio practice from her home.