IEA Visiting Artist: Zorica Colic

The IEA welcomes Zorica Colic of New York, NY, as our artist in residence over the week of May 8th. Zorica, who received her MFA from the Electronic Integrated Arts program of the New York State College of Ceramics at Alfred University. Zorica’s work researches how contemporary life is structured and manipulated, with particular emphasis on the implications of the biopolitical management of human life. Through various hybridized forms of display, her works explore the complex relationships between politics, art and consumer worlds, examining how our lives are regulated or defined by taste, by products, and by mass-distributed role models. The goal is to identify new ways to subvert normative mass culture in order to re-contextualize images and signs that have become inflated from over-proliferation.

During her residency Zorica intends to further develop a video project titled Well-beings. These videos bring into focus a person defragmenting into commodity through the technological virtual, while investigating themes such as subtle manipulation of human emotions and behavior admist current conditions that are hyper-mediated, and increasingly focused on self-presentation. A face no longer functions as the site of identity but rather a terrain equally inhabited by intimacy, familiarity, strangeness, and the anxiety. For her residency, Zorica plans to extend her project into a multi-channel video installation with surround sound, presenting different “heads” or “creatures” put into a conversation.

The Institute for Electronic Art’s Visiting Artist Program is sponsored in part by the New York State Council on the Arts with the support of Governor Andrew Cuomo and the New York State Legislature.